County profile

Portage County

Wisconsin · ACS 2020–2024

Download data

Latest estimates

At a glance

U.S. Census Bureau American Community Survey 5-year estimates.

Total population
70,832
Median household income
$76,070
People below poverty
10.1%
Median home value
$243,100

Income

The median income of households in Portage County, Wisconsin was $76,070. An estimated 3.1% of households had income below $10,000 a year and 7% had income of $200,000 or more.

Household Income in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Less than $10,000 3.1
$10,000 to $14,999 2.6
$15,000 to $24,999 5.8
$25,000 to $34,999 7.6
$35,000 to $49,999 11.6
$50,000 to $74,999 18.5
$75,000 to $99,999 14.3
$100,000 to $149,999 20.7
$150,000 to $199,999 8.7
$200,000 or more 7

Median Earnings for Full-Time Year-Round Workers by Sex in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Dollars
Male 63167
Female 49645

An estimated 75.9% of households received earnings. An estimated 33.3% of households received Social Security and an estimated 28.1 % of households received retirement income other than Social Security. The average income from Social Security was $26,797. These income sources are not mutually exclusive; that is, some households received income from more than one source.

Proportion of Households with Various Income Sources in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Earnings 75.9
Social Security 33.3
Retirement income 28.1
Supplemental Security Income (SSI) 2.7
Cash public assistance income 2.6

Poverty and Participation in Government Programs

In 2020-2024, 10.1 % of people were in poverty. An estimated 10.5% of children under 18 were below the poverty level, compared with 6.9% of people 65 years old and over. An estimated 10.9% of people 18 to 64 years were below the poverty level.

Poverty Rates in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
People in poverty 10.1
Children under 18 years below poverty 10.5
People 65 years old and over below poverty 6.9
People 18 to 64 years below poverty 10.9

In 2020-2024, 8 % of households received SNAP (the Supplemental Nutrition Assistance Program). An estimated 49.2% of households that received SNAP had children under 18, and 29.2% of households that received SNAP had one or more people 60 years and over. An estimated 28.2% of all households receiving SNAP were families with a female householder and no spouse present.


Among the civilian noninstitutionalized population in Portage County, Wisconsin in 2020-2024, 95.2% had health insurance coverage and 4.8% did not have health insurance coverage. Private coverage was 77% and public coverage was 34.2%, respectively. The percentage of children under the age of 19 with no health insurance coverage was 2.5%.


In 2020-2024, Portage County, Wisconsin had a total population of 70,832 - 34,728 (49%) females and 36,104 (51%) males. The median age was 38 years. An estimated 18.8% of the population was under 18 years, 34.7% was 19 to 44 years, 23.9% was 45 to 64 years, and 18.3 % was 65 years and older.

Population by Age and Sex for Portage County, Wisconsin in 2020-2024

Male Female
Under 5 1676 1462
5 to 9 2086 1735
10 to 14 1918 1907
15 to 19 2906 2683
20 to 24 4087 3828
25 to 29 2355 2084
30 to 34 2145 1922
35 to 39 2295 2138
40 to 44 1838 1854
45 to 49 1971 1814
50 to 54 1981 1885
55 to 59 2153 2249
60 to 64 2495 2375
65 to 69 2014 2369
70 to 74 1915 1634
75 to 79 1095 1339
80 to 84 621 838
85 and over 553 612

Hispanic Origin and Race

For people reporting one race alone, 90% were White; 0.8% were Black or African American; 4.3% were American Indian and Alaska Native; 2.9% were Asian; 0.3% were Native Hawaiian and Other Pacific Islander, and 0% were Some Other Race. An estimated 4.4% reported Two or More Races. An estimated 4.2% of the people in Portage County, Wisconsin were Hispanic or Latino. An estimated 89% of the people in Portage County, Wisconsin were White alone, non-Hispanic. People of Hispanic origin may be of any race.


Households and Families

In 2020-2024, there were 29,679 households in Portage County, Wisconsin. The average household size was 2.29 people.

Married-couple households made up 48.2% of the households in Portage County, Wisconsin while cohabiting couple households made up 9% of households. Female householders with no spouse or partner present were 23.3% of all households, while 19.5% of households had male householders with no spouse or partner present. Some households had one person, as 14.1% of households were male householders living alone, and 15.5% were female householders living alone, for a total of 29.6% of all households.

In Portage County, Wisconsin, 24.2% of all households had one or more people under the age of 18; 30.8% of all households had one or more people 65 years and over.

Types of Households in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Married-couple households 48.2
Cohabiting Couples 9
Male Householder
No spouse/partner present
19.5
Female Householder
No spouse/partner present
23.3

Marital Status

Among persons 15 and older, 49.7% of males and 48.3% of females were currently married.

Population 15 years and over Percent
Males
Percent
Females
Never married 40.5 33.9
Now married, except separated 49.7 48.3
Separated 0.4 0.8
Widowed 2 7.3
Divorced 7.4 9.7

Grandparents and Grandchildren

In Portage County, Wisconsin, 490 grandparents lived with their grandchildren under 18 years old. Of those grandparents, 30.8% were responsible for the basic needs of their grandchildren.


Nativity and Foreign-Born

In 2020-2024, an estimated 96.9% of the people living in Portage County, Wisconsin were U.S. natives. 78.4% of the Portage County, Wisconsin population were living in the state where they were born.

Approximately 3.1% of Portage County, Wisconsin residents in 2020-2024 were foreign-born. 60.5% of foreign-born were naturalized U.S. citizens and an estimated 69.3 % entered the country before the year 2010.

Foreign-born residents of Portage County, Wisconsin come from different parts of the world. The bar graph below displays the percentage of foreign-born from each world region of birth in 2020-2024 for Portage County, Wisconsin.

Region of Birth for the Foreign-Born Population in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Latin America 40
Asia 45.4
Europe 10.1
Africa 3.1
Northern America 1.3
Oceania 0.1

Language

Among people at least five years old living in Portage County, Wisconsin in 2020-2024, 4.8 % spoke a language other than English at home. Spanish was spoken by 2% of people at least five years old; 1.9% reported that they did not speak English "very well."

Percentage of the Population 5 years and over who Speak a Language other than English in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Spanish 2
Other Indo-European languages 0.7
Asian and Pacific Islander languages 1.9
Other languages 0.1

Geographic Mobility

In 2020-2024, 85.8 % of the people at least one year old living in Portage County, Wisconsin were living in the same house one year earlier.

Geographic Mobility of Residents of Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Same house 85.8
Different house, same county 6.8
Different county, same state 6.2
Different state 1
Abroad 0.2

Education

In 2020-2024, 94.5 % of people 25 years and over had at least graduated from high school and 34% had a bachelor's degree or higher. An estimated 5.5% did not complete high school.

The total school enrollment in Portage County, Wisconsin was 17,989 in 2020-2024. Nursery school enrollment was 844 and kindergarten through 12th grade enrollment was 9,983. College or graduate school enrollment was 7,162.

Educational Attainment of People in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Less than high school diploma 5.5
High school diploma or equivalency 30.3
Some college, no degree 17.4
Associate's degree 12.7
Bachelor's degree 24.1
Graduate or professional degree 10

Disability

In Portage County, Wisconsin, among the civilian noninstitutionalized population in 2020-2024, 12.2 % reported a disability. The likelihood of having a disability varied by age - from 4.1% of people under 18 years old, to 10.4% of people 18 to 64 years old, and to 26.7% of those 65 and over.


Employment Status and Type of Employer

In Portage County, Wisconsin, 64.1 % of the population 16 and over were employed; 33.7% were not currently in the labor force.

An estimated 81.9% of the people employed were private wage and salary workers; 13.5% were federal, state, or local government workers; and 4.6 % were self-employed in their own (not incorporated) business.

Class of worker Number Percent
Private wage and salary workers 31,077 81.9
Federal, state, or local government workers 5,104 13.5
Self-employed workers in own not incorporated business 1,732 4.6

Industries

In 2020-2024, the civilian employed population 16 years and older in Portage County, Wisconsin worked in the following industries:

Percent by Industry in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Agriculture, forestry, fishing and hunting, and mining 3.1
Construction 6.5
Manufacturing 15.1
Wholesale trade 1
Retail trade 10.8
Transportation and warehousing, and utilities 5.1
Information 1.6
Finance and insurance, and real estate and rental and leasing 10.5
Professional, scientific, and management, and administrative and waste management services 7.4
Educational services, and health care and social assistance 22
Arts, entertainment, and recreation, and accommodation, and food services 9.8
Other Services, except public administration 4
Public administration 3.1

Occupations

Occupations for the Civilian Employed Population 16 Years and over in Portage County, Wisconsin in 2020-2024

Civilian employed population 16 years and over Number Percent
Management, business, sciences, and arts occupations 14,387 37.9
Service occupations 6,486 17.1
Sales and office occupations 7,085 18.7
Natural resources, construction, and maintenance occupations 3,530 9.3
Production, transportation, and material moving occupations 6,449 17

Commuting to Work

An estimated 74.1% of Portage County, Wisconsin workers drove to work alone in 2020-2024, and 7.7% carpooled. Among those who commuted to work, it took them on average 19.5 minutes to get to work.

Percent of Workers 16 and over Commuting by Mode in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Car, truck, van -- drove alone 74.1
Car, truck, van -- carpooled 7.7
Public transportation (excluding taxicab) 0.2
Walked 4.2
Other means 1.3
Worked from home 12.6

In 2020-2024, Portage County, Wisconsin had a total of 31,746 housing units. Of these housing units, 72.4% were single-family houses either not attached to any other structure or attached to one or more structures (commonly referred to as "townhouses" or "row houses"). 24.1% of the housing units were located in multi-unit structures, or those buildings that contained two or more apartments. 3.4% were mobile homes, while any remaining housing units were classified as "other," which included boats, recreational vehicles, vans, etc.

Types of Housing Units in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Single-family houses 72.4
Apartments in multi-unit structures 24.1
Mobile homes 3.4
Boat, RV, van, etc 0

9% of the housing inventory was comprised of houses built since 2010, while 16.5% of the houses were first built in 1939 or earlier. The median number of rooms in all housing units in Portage County, Wisconsin was 5.8 rooms, and of these housing units 64.6% had three or more bedrooms.


In 2020-2024, Portage County, Wisconsin had 29,679 housing units that were occupied or had people living in them, while the remaining 2,067 were vacant. Of the occupied housing units, the percentage of these houses occupied by owners (also known as the homeownership rate) was 69.7% while renters occupied 30.3%. The average household size of owner-occupied houses was 2.45 and in renter-occupied houses it was 1.92.

5.7% of householders of these occupied houses had moved into their house since 2021, while 14.2% moved into their house in 1989 or earlier. Households without a vehicle available for personal use comprised 3.9% and another 25.4% had three or more vehicles available for use.

The following chart provides the primary fuel used to heat houses in Portage County, Wisconsin:

House Heating Fuel Used in Portage County, Wisconsin in 2020-2024

View Data Table ↓

Percent
Gas 74.5
Electricity 17.8
Fuel oil, kerosene, etc 1.7
All other fuels 5.7
No fuel used 0.3

In 2020-2024, the median property value for owner-occupied houses in Portage County, Wisconsin was $243,100.

Of the owner-occupied households, 55.2 % had a mortgage. 44.8% owned their houses "free and clear," that is without a primary mortgage or loan on the house. The median monthly housing costs for owners with a mortgage was $1,561 and for owners without a mortgage it was $608.

For renter-occupied houses, the median gross rent for Portage County, Wisconsin was $940. Gross rent includes the monthly contract rent and any monthly payments made for electricity, gas, water and sewer, and any other fuels to heat the house.