ZIP Code Tabulation Area

54494

Wisconsin Rapids, WI · ACS 2020–2024

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Latest estimates

At a glance

U.S. Census Bureau American Community Survey 5-year estimates.

Total population
27,696
Median household income
$72,595
People below poverty
8.6%
Median home value
$181,700

Income

The median income of households in 54494 was $72,595. An estimated 3.9% of households had income below $10,000 a year and 5.7% had income of $200,000 or more.

Household Income in 54494 in 2020-2024

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Percent
Less than $10,000 3.9
$10,000 to $14,999 2.4
$15,000 to $24,999 5.2
$25,000 to $34,999 8.1
$35,000 to $49,999 10.8
$50,000 to $74,999 22.4
$75,000 to $99,999 14.9
$100,000 to $149,999 17.7
$150,000 to $199,999 8.9
$200,000 or more 5.7

Median Earnings for Full-Time Year-Round Workers by Sex in 54494 in 2020-2024

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Dollars
Male 69798
Female 45980

An estimated 70% of households received earnings. An estimated 40.8% of households received Social Security and an estimated 35.6 % of households received retirement income other than Social Security. The average income from Social Security was $25,085. These income sources are not mutually exclusive; that is, some households received income from more than one source.

Proportion of Households with Various Income Sources in 54494 in 2020-2024

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Percent
Earnings 70
Social Security 40.8
Retirement income 35.6
Supplemental Security Income (SSI) 3.8
Cash public assistance income 3.1

Poverty and Participation in Government Programs

In 2020-2024, 8.6 % of people were in poverty. An estimated 9.5% of children under 18 were below the poverty level, compared with 8% of people 65 years old and over. An estimated 8.5% of people 18 to 64 years were below the poverty level.

Poverty Rates in 54494 in 2020-2024

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Percent
People in poverty 8.6
Children under 18 years below poverty 9.5
People 65 years old and over below poverty 8
People 18 to 64 years below poverty 8.5

In 2020-2024, 10.5 % of households received SNAP (the Supplemental Nutrition Assistance Program). An estimated 48.2% of households that received SNAP had children under 18, and 35.6% of households that received SNAP had one or more people 60 years and over. An estimated 33.8% of all households receiving SNAP were families with a female householder and no spouse present.


Among the civilian noninstitutionalized population in 54494 in 2020-2024, 96.6% had health insurance coverage and 3.4% did not have health insurance coverage. Private coverage was 72.4% and public coverage was 42.5%, respectively. The percentage of children under the age of 19 with no health insurance coverage was 0.9%.


In 2020-2024, 54494 had a total population of 27,696 - 13,462 (48.6%) females and 14,234 (51.4%) males. The median age was 46.1 years. An estimated 20.6% of the population was under 18 years, 26.3% was 19 to 44 years, 28.3% was 45 to 64 years, and 23.1 % was 65 years and older.

Population by Age and Sex for 54494 in 2020-2024

Male Female
Under 5 693 721
5 to 9 980 753
10 to 14 831 888
15 to 19 779 539
20 to 24 672 555
25 to 29 788 698
30 to 34 695 686
35 to 39 1101 665
40 to 44 679 744
45 to 49 769 728
50 to 54 765 892
55 to 59 868 1183
60 to 64 1374 1250
65 to 69 900 909
70 to 74 991 812
75 to 79 622 452
80 to 84 300 324
85 and over 427 663

Hispanic Origin and Race

For people reporting one race alone, 93% were White; 0.5% were Black or African American; 5.7% were American Indian and Alaska Native; 1% were Asian; 0% were Native Hawaiian and Other Pacific Islander, and 0% were Some Other Race. An estimated 4.9% reported Two or More Races. An estimated 2.7% of the people in 54494 were Hispanic or Latino. An estimated 92.5% of the people in 54494 were White alone, non-Hispanic. People of Hispanic origin may be of any race.


Households and Families

In 2020-2024, there were 12,029 households in 54494. The average household size was 2.26 people.

Married-couple households made up 49.6% of the households in 54494 while cohabiting couple households made up 9.6% of households. Female householders with no spouse or partner present were 24% of all households, while 16.7% of households had male householders with no spouse or partner present. Some households had one person, as 12.2% of households were male householders living alone, and 15.3% were female householders living alone, for a total of 27.5% of all households.

In 54494, 22.6% of all households had one or more people under the age of 18; 38.1% of all households had one or more people 65 years and over.

Types of Households in 54494 in 2020-2024

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Percent
Married-couple households 49.6
Cohabiting Couples 9.6
Male Householder
No spouse/partner present
16.7
Female Householder
No spouse/partner present
24

Marital Status

Among persons 15 and older, 54.4% of males and 53.8% of females were currently married.

Population 15 years and over Percent
Males
Percent
Females
Never married 29.2 20.5
Now married, except separated 54.4 53.8
Separated 0.1 1
Widowed 3.4 9.7
Divorced 12.9 14.9

Grandparents and Grandchildren

In 54494, 140 grandparents lived with their grandchildren under 18 years old. Of those grandparents, 47.1% were responsible for the basic needs of their grandchildren.


Nativity and Foreign-Born

In 2020-2024, an estimated 98.7% of the people living in 54494 were U.S. natives. 80.3% of the 54494 population were living in the state where they were born.

Approximately 1.3% of 54494 residents in 2020-2024 were foreign-born. 61.1% of foreign-born were naturalized U.S. citizens and an estimated 83.3 % entered the country before the year 2010.

Foreign-born residents of 54494 come from different parts of the world. The bar graph below displays the percentage of foreign-born from each world region of birth in 2020-2024 for 54494.

Region of Birth for the Foreign-Born Population in 54494 in 2020-2024

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Percent
Latin America 16.4
Asia 37.5
Europe 36.7
Africa 1.1
Northern America 8.2
Oceania 0

Language

Among people at least five years old living in 54494 in 2020-2024, 2.7 % spoke a language other than English at home. Spanish was spoken by 0.7% of people at least five years old; 0.6% reported that they did not speak English "very well."

Percentage of the Population 5 years and over who Speak a Language other than English in 54494 in 2020-2024

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Percent
Spanish 0.7
Other Indo-European languages 1
Asian and Pacific Islander languages 1
Other languages 0

Geographic Mobility

In 2020-2024, 87.9 % of the people at least one year old living in 54494 were living in the same house one year earlier.

Geographic Mobility of Residents of 54494 in 2020-2024

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Percent
Same house 87.9
Different house, same county 6.8
Different county, same state 3.9
Different state 1.4
Abroad 0

Education

In 2020-2024, 96.6 % of people 25 years and over had at least graduated from high school and 22.9% had a bachelor's degree or higher. An estimated 3.4% did not complete high school.

The total school enrollment in 54494 was 5,535 in 2020-2024. Nursery school enrollment was 454 and kindergarten through 12th grade enrollment was 4,217. College or graduate school enrollment was 864.

Educational Attainment of People in 54494 in 2020-2024

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Percent
Less than high school diploma 3.4
High school diploma or equivalency 36.1
Some college, no degree 20.4
Associate's degree 17.3
Bachelor's degree 16.4
Graduate or professional degree 6.5

Disability

In 54494, among the civilian noninstitutionalized population in 2020-2024, 14.7 % reported a disability. The likelihood of having a disability varied by age - from 4.3% of people under 18 years old, to 11.4% of people 18 to 64 years old, and to 32.1% of those 65 and over.


Employment Status and Type of Employer

In 54494, 58.2 % of the population 16 and over were employed; 39.2% were not currently in the labor force.

An estimated 83.8% of the people employed were private wage and salary workers; 10.6% were federal, state, or local government workers; and 5.1 % were self-employed in their own (not incorporated) business.

Class of worker Number Percent
Private wage and salary workers 11,028 83.8
Federal, state, or local government workers 1,390 10.6
Self-employed workers in own not incorporated business 675 5.1

Industries

In 2020-2024, the civilian employed population 16 years and older in 54494 worked in the following industries:

Percent by Industry in 54494 in 2020-2024

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Percent
Agriculture, forestry, fishing and hunting, and mining 1
Construction 7.9
Manufacturing 16.8
Wholesale trade 3
Retail trade 10.9
Transportation and warehousing, and utilities 5.7
Information 2.2
Finance and insurance, and real estate and rental and leasing 6.6
Professional, scientific, and management, and administrative and waste management services 8.6
Educational services, and health care and social assistance 24.8
Arts, entertainment, and recreation, and accommodation, and food services 5.2
Other Services, except public administration 4.9
Public administration 2.5

Occupations

Occupations for the Civilian Employed Population 16 Years and over in 54494 in 2020-2024

Civilian employed population 16 years and over Number Percent
Management, business, sciences, and arts occupations 4,240 32.2
Service occupations 2,117 16.1
Sales and office occupations 2,669 20.3
Natural resources, construction, and maintenance occupations 1,564 11.9
Production, transportation, and material moving occupations 2,569 19.5

Commuting to Work

An estimated 81.4% of 54494 workers drove to work alone in 2020-2024, and 8.2% carpooled. Among those who commuted to work, it took them on average 23.2 minutes to get to work.

Percent of Workers 16 and over Commuting by Mode in 54494 in 2020-2024

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Percent
Car, truck, van -- drove alone 81.4
Car, truck, van -- carpooled 8.2
Public transportation (excluding taxicab) 0.1
Walked 0.5
Other means 0.7
Worked from home 9.1

In 2020-2024, 54494 had a total of 13,109 housing units. Of these housing units, 83.5% were single-family houses either not attached to any other structure or attached to one or more structures (commonly referred to as "townhouses" or "row houses"). 12.9% of the housing units were located in multi-unit structures, or those buildings that contained two or more apartments. 3.7% were mobile homes, while any remaining housing units were classified as "other," which included boats, recreational vehicles, vans, etc.

Types of Housing Units in 54494 in 2020-2024

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Percent
Single-family houses 83.5
Apartments in multi-unit structures 12.9
Mobile homes 3.7
Boat, RV, van, etc 0

6.7% of the housing inventory was comprised of houses built since 2010, while 11.7% of the houses were first built in 1939 or earlier. The median number of rooms in all housing units in 54494 was 5.8 rooms, and of these housing units 63.6% had three or more bedrooms.


In 2020-2024, 54494 had 12,029 housing units that were occupied or had people living in them, while the remaining 1,080 were vacant. Of the occupied housing units, the percentage of these houses occupied by owners (also known as the homeownership rate) was 77.7% while renters occupied 22.3%. The average household size of owner-occupied houses was 2.35 and in renter-occupied houses it was 1.96.

3% of householders of these occupied houses had moved into their house since 2021, while 16.9% moved into their house in 1989 or earlier. Households without a vehicle available for personal use comprised 4.5% and another 24.6% had three or more vehicles available for use.

The following chart provides the primary fuel used to heat houses in 54494:

House Heating Fuel Used in 54494 in 2020-2024

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Percent
Gas 85.1
Electricity 8.5
Fuel oil, kerosene, etc 2.4
All other fuels 3.4
No fuel used 0.6

In 2020-2024, the median property value for owner-occupied houses in 54494 was $181,700.

Of the owner-occupied households, 57 % had a mortgage. 43% owned their houses "free and clear," that is without a primary mortgage or loan on the house. The median monthly housing costs for owners with a mortgage was $1,336 and for owners without a mortgage it was $488.

For renter-occupied houses, the median gross rent for 54494 was $931. Gross rent includes the monthly contract rent and any monthly payments made for electricity, gas, water and sewer, and any other fuels to heat the house.